Shelby Farrell
Marketing and Social Media Manager
Highlights
- 1st female finisher at Rim to River 100 2023
- 1st female finisher at Avalon 50-miler 2023
- Several FKTs including an unsupported effort on SoCal’s 68-mile Backbone Trail
- 1st female finisher and new course record during The Speed Project Solo in 2022 (~290 miles from Los Angeles to Las Vegas)
- Raced the inaugural Cocodona 250
Besides long-distance running, Shelby has a passion for creative marketing, bringing career experience from her work with notable brands Goodr, COROS Global, and Turtle Fur. She leverages her digital content expertise and brand ambassador experience to help businesses grow their online presence and audience engagement. With over seven years of experience in creating and managing content for various platforms, including websites, blogs, social media, podcasts, and videos, Shelby is behind Uphill Athlete’s Instagram account and various marketing campaigns.
Shelby lives full-time in a Winnebago van, exploring and trail running all over the country with her husband and two cats, Todd and Felicia (@toddandfelicia …of course they have their own IG account).
Learn more about Shelby at her website. 🐚🐝
