Jesse Rich is an endurance coach and nutritionist who has amassed 12 ultra podium finishes of his own including Tushars 100k and 70k, Dead Horse 50 miler, Run Rabbit Run 50 miler, and a win of the Wasatch 100 miler in 2018. Born and raised in Salt Lake City, Utah, Jesse had a lot of fun in the mountains growing up. Skiing, biking, and camping were common hobbies for his family of seven.

After graduating with a BA from Utah State University in Spanish, Jesse went on to receive his Master’s degree in Nutrition from the National University of Natural Medicine in Portland, Oregon. Jesse was first introduced to coaching when he accepted an internship from a trail running company. He worked with running athletes on their nutrition one-on-one and created health presentations as well. Moving back home to be with family, Jesse then joined a Naturopathic clinic to provide nutrition care to patients with a range of diseases including Hashimoto’s, diabetes, and liver disease. Jesse also provides his nutrition consulting services through Uphill Athlete.

When not running or working, Jesse is usually hiking or traveling to southern Utah with his wife, son, and dog.